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Introducing ADI’s Updated Logo and Branding

Introducing ADI’s Updated Logo and Branding

We’ve been hard at work, alongside the Deakin Research Marketing and Communications team, on an updated brand identity, and we’re excited to finally share it with you! 

It’s important that the new ADI identity meets the existing expectations of what our original mark represents, while simultaneously moving the brand forward.  

The key purposes of the rebrand are to bring the reality of the work being done at ADI into closer alignment with its visual identity and for a general visual refresh and uplift to convey a sense of energy, modernism and consistency that defines who we are.  

Striving to maintain the iconic and recognisable ADI logo was our primary goal. This was achieved by carefully deconstructing the existing logo and studying its fundamental shapes, colours and angles. This process informed our work and perspective as we approached the challenge of creating a modernised logo.

Our new logo, rolling out today, aims to: 

  • Contemporise the existing ADI brand  

  • Simplify and rotate the mosaic globe, incorporating better representation of the Middle East and Southeast Asia  

  • Utilise gradients and transparencies for improved movement and energy  

  • Recreate and modernise the ‘ribbon’ visual element/s  

  • Apply a modern colour palette to amplify the dynamic nature of ADI 


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